LAUREN
SUGDEN
PERSONAL STATEMENT
I am an enthusiastic graphic designer with a bold, modern approach to visual storytelling. Strong typography, thoughtful layout design, and a keen eye for detail build the foundation for my work. When it comes to developing a new brand identity, designing social media assets, or creating packaging, I strive to create designs that leave a lasting impact.
My experience includes designing logos for nonprofits and small businesses, collaborating with clients on branding and marketing materials, as well as creating many personal projects for my own enjoyment like posters. Some of those projects were Noodaloo, an invented pasta brand with custom packaging, and a ceramics business rebrand. With these experiences, I learned how to balance strategy with creativity, ensuring that every design is both visually compelling while still speaking the message clearly.
I am proud of my communication and collaboration abilities. I believe when it comes to designing for others, it is a team effort, and I try to make the process smooth and enjoyable for clients. I strive to be personable and ensure that every project feels like a partnership.
I thrive in creative environments and love tackling design challenges with a problem-solving mindset. I’m excited to grow as a designer where I can exchange fresh ideas and continue to sharpen my skills. If you’re looking for a designer who brings bold creativity, collaboration, and a thoughtful approach to design, I’d be delighted to get in touch.
DESIGN STATEMENT
To quote legendary designer Saul Bass, “Design is thinking made visual.” That idea resonates deeply with me. I design because I believe in the power of visuals to transform the ordinary into something extraordinary. What began as a love for photography grew into a passion for design, especially once I realized how images, typography, and layout could work together to tell stories and make an impact. For me, good design communicates a message clearly and confidently, while also daring to break the rules when it serves the purpose.
My style is bold, energetic, and fresh. It often has texture and liveliness, but it is always rooted in intention. I value both form and function. Function is often prioritized, but I also believe that to grab attention and inspire emotion, design should push boundaries and invite surprise. My goal is to create work that is not only visually engaging but also meaningful. I want my work to resonate, spark curiosity, and leave a lasting impression.
I love how design is constantly evolving and growing. Whether it be new tools, techniques, ways to connect with other designers, there’s always something new to discover and learn. I hope my work inspires others to be creative too, and reminds them that beauty exists all around us, just waiting to be highlighted.